What does your company need to change in order to succeed in all of the endeavors that your board sets forth? The answer most likely exists in what types of clients your company is pulling in and how many clients that your company is conversing with. These numbers are effected by the conversion rate of leads into clients, of course. However, even with the bulk of the responsibility for actualizing the leads into real sales or clients, the fact remains that quality leads are always one of the determining factors of a company’s success. I found a great source for quality leads, and it comes from an adword campaign that our company started with White Shark Media.
White Shark Media
The company that I found to manage our adwords campaign is called White Shark Media, and they handle the bulk of our lead generation strategies at this point. Their campaigns are designed to get people clicking on pages that lead to our company’s page, so we are constantly talking to new clients and seeing new faces pop up on our company’s radar thanks to the relationship we have established with White Shark Media.
A report from Shopify suggests that when he first heard about White Shark Media’s programs, we sat down with our board and discussed whether or not this would be a suitable strategy for our company to take.
Glass Door also gathered that we had never worked with a company quite like White Shark Media before, so we were quite unsure about what to expect in this new found relationship. We have some great statistics to report that came from our relationship so far.
We have seen a turnover rate of leads to clients reach an average of 45 percent. It is 25 percent higher ever since we started working with White Shark Media. We have been doing everything else the same within our company, but the average client conversion rate has risen significantly.
Something that convinced me to take on the task of convincing our board of directors to work with White Shark Media was the quality testimonials that I found on their site. There was a company that specializes in e-commerce that really agreed with me.
I liked to see how their cost per click dropped significantly because that is something that we are always focused on changing in our company design. Here is the link to that testimonial from Tienda-de-ecommerce, located in New Jersey.
Details can be found here: http://www.podnutz.com/forums/viewtopic.php?f=20&t=9816