Pigmented, bold and vibrant are three words that best describe Lime Crime by founder and CEO Doe Deere. The young woman born in Russia and raised in New York City is living the American dream, because she dared to think big and outside the box. Now her unique cosmetics company is inspiring other makeup brands to offer women more choices when it comes to a rainbow palette.
Some have called Doe Deere a beauty pioneer, because the young businesswoman started up a makeup line like none other back in 2008. Doe talked with Bustle.com about who she is behind the brand. It’s simple to see that Doe marches to the beat of a different drummer.
Doe started at a young age to play with paints and colored pencils, as well as adorn herself with glitter and beads. She loved colorful makeup, fashion, accessories and everything vibrant. When the makeup counters offered little in the way of cosmetic self-expression, Doe decided to create her own makeup line. It wasn’t easy, and she took some slings and arrows from people who didn’t understand her brand, but today, more women are coloring outside the line when it comes to makeup self-expression.
Doe revels in breaking beauty and fashion rules. For instance, maybe you learned early on never to wear a bold eye with a bold lip, but Doe wears the combination a lot. It looks gorgeous, especially when she reaches for her own palettes and shades and goes to work. Blue Milk eyeliner with a Red Velvet lip is Doe’s bold choice, and it looks gorgeous together.
One fashion rule Doe never follows is the myth that says you can’t wear socks with open-toed shoes or heels. Doe is such a socks and tights fanatic that she breaks the rule every time, because she loves that combination. The makeup expert adores colorful socks and shoes together, especially a contrast toe in a peep toe pump.
Doe Deere wants every woman to try breaking at least one beauty or fashion rule, because it’s empowering. Having choice is a beautiful thing; it allows you freedom.