Though Brazil is making headlines as the host for the 2016 Olympic Games, the country is home to one of the most successful companies in South America. Taking the idea of being Earth friendly while still producing quality products has helped this family owned company reap big rewards for keeping true to a decades old philosophy; make the best possible products while keeping a low carbon footprint.
Formed in 1951, the Maluf family established Eucatex with a clear goal in mind. That goal was and still is, to create sought after products with eco-friendly materials. At first Eucatex began to work on roof tiles from the eucalyptus tree. This gave tiles a unique acoustic quality while remaining green friendly. Throughout the years Eucatex continued this trend and began to open offices throughout South America. Most recently Eucatex has begun working on a new product line of paints while establishing a forestry leasing program.
Born into the family that has helmed Eucatex since the beginning, Flavio Maluf strives to keep to the high standards set before him. Graduating with a degree in mechanical engineering from Armando Alvares Penteado (FAAP) Flavio began to study abroad. After spending a year studying business at NYU, Flavio returned home to begin work at Eucatex, where he would win many awards.
After returning back to Brazil to work at Eucatex, Flavio started work within the company as part of the production department. Through a short period of time, Flavio would switch through several different sectors throughout Eucatex. It was in 1997 when Flavio would join the executive branch before becoming the company’s president. Flavio is an innovator who has helped steered Eucatex in its current direction.
A company like Eucatex has been a true gold medal winner for Brazil. The Malufs continue to expand their catalog while working to keeping Earth friendly and simultaneously opening new factories and expanding trade to new locations. Eucatex is a true Brazilian innovator that still keeps moving forward in the industry. Be sure to follow Flavio on Twitter @Flavio_Maluf.