Sunday Riley has made a makeup brand with a cult following by creating something that every woman can use. She named the product after herself, and she has the Good Genes foundation that is made is more than enough shades for women to find a match. Take a look at how she does this work when she is trying to grow her company.
1. Why Sunday Riley?
She has a unique name that works well as the name of a makeup brand. She used that name because she knew that many people would not believe that it was her name in the first place. Because of this, she has been able to keep the company on the cutting edge of the makeup business by avoiding makeup counters, looking alternative, and creating excellent products.
2. She Works Hard
Sunday has talked about working very hard on her products, cutting anything that is not good enough, and making many of the products on her own. She is not a cosmetic chemist in the traditional sense, but she learned all that she knows on the job. She made her own foundation in 20 shades, and she built the company from the ground up by removing products that were not selling.
3. What Is She Proudest Of?
sunday Riley built her company on the hard work that she put in when making her products. She has people working with her who work just as hard, and she is willing to remove a product when she knows that it is not the best for her customers. She is proud that her brand can grow in an organic way, and she is proud that her company has continued to grow because people relate to her alternative brand and style.
There are many people who will shop with Sunday Riley because they want to find something that will make their skin as healthy as possible. They can shop with Sunday Riley right now to get the help that they need, and they can use the products that Sunday made with her own hands to serve the customer.
Find out more about Sunday Riley: https://www.birchbox.com/brand/425