Customer satisfaction is something that should be approached while thinking on a long-term basis. It’s not enough to just get a customer once, it’s important to keep them coming back because they are able to benefit from the service or product being provided. Even with the best product out there, a business can still fail if people just aren’t sure what they are supposed to do with it. This is why Stansberry Research works so hard to keep the readers of their subscription newsletters happy with all of the financial advice that they offer as well as the service that they receive when interacting with the company.
Transparency is something that customers value and a key to good customer service. In order to show goodwill, each year Stansberry Research published their recommendations’ evaluations to show what the advice could have potentially provided in revenue. In addition, their monthly newsletters include the track records of the recommendations as well. They believe that every company in the financial advice industry should be willing to publish their results for their customers. By including this information, they are allowing their clients to see that they are willing to show accountability.
Most of the marketing efforts internally at Stansberry focus on selling lifetime subscriptions to their newsletters. This can provide a considerably lower price to access their newsletters for the customers while guaranteeing that they will get the financial advice that can the company is so well known for. They try to develop long-term relationships not only with their clients but also their employees and the business partners of the company.
The founder of Stansberry Research, Porter Stansberry, wrote for the oldest financial newsletter that was written in the English language. He was also the first editor for the newsletter that was from America. He founded the company in 1999 and it is still privately held. The independent investment research company has a variety of different editors on their staff that each writes about a spectrum of different financial topics. Some of these topics include health care, oil, mining companies, and several others that relate to finances.
More information available at http://premiergazette.com/2018/04/berkshire-hathaway-by-stansberry-research/